Privacy Policy

Last Updated: [Month Day, Year]

[Agency Name] (“we,” “us,” “our,” or “Agency”) respects your privacy and is committed to handling personal information responsibly.

This Privacy Policy explains how we collect, use, disclose, protect, and retain information when you visit our website, communicate with us, request information or services, or otherwise interact with us online or offline.

[Agency Name] is a full-funnel digital marketing agency serving metal building dealers and metal building businesses in the United States and Canada.

By using our website or voluntarily providing information to us, you acknowledge the practices described in this Privacy Policy, subject to any consent requirements that may apply to you under applicable law.

1. Information This Privacy Policy Covers

This Privacy Policy applies to personal information collected through:

  • Our website and its pages, forms, and landing pages
  • Contact and consultation forms
  • Lead-generation forms
  • Email communications
  • Phone calls and other direct communications
  • Marketing campaigns and advertisements
  • Website analytics and tracking technologies
  • Social media interactions
  • Other online or offline interactions with [Agency Name]

This Policy does not necessarily apply to information collected by third-party websites, applications, platforms, or services that we do not control. Those services may have their own privacy policies.

2. Information We Collect

Depending on how you interact with us, we may collect different types of information.

A. Information You Provide Directly

You may voluntarily provide information when you:

  • Contact us
  • Request a consultation
  • Submit a lead form
  • Request information about our services
  • Subscribe to communications
  • Schedule a meeting
  • Communicate with our team
  • Become a client
  • Respond to surveys or other communications

This information may include:

  • First and last name
  • Business or company name
  • Job title or role
  • Email address
  • Phone number
  • Business address
  • Website URL
  • Industry or business information
  • Services you are interested in
  • Information about your marketing goals
  • Information included in messages or communications
  • Other information you voluntarily provide

Please do not submit sensitive personal information through our website unless we specifically request it and provide an appropriate method for doing so.

B. Information Collected Automatically

When you visit our website, certain technical information may be collected automatically.

This may include:

  • IP address
  • Browser type and version
  • Operating system
  • Device type
  • Screen resolution
  • Language preferences
  • General geographic location derived from IP address
  • Referring website or URL
  • Pages visited
  • Time spent on pages
  • Links or buttons clicked
  • Date and time of visits
  • Website interaction information
  • Other technical or usage information

This information may be collected through cookies, pixels, tags, scripts, analytics tools, server logs, and similar technologies.

3. How We Use Information

We may use personal information for legitimate business purposes, including:

  • Responding to inquiries and requests
  • Providing requested information
  • Scheduling consultations or meetings
  • Communicating with prospective and existing clients
  • Providing and managing our services
  • Understanding a business’s marketing needs
  • Preparing proposals and recommendations
  • Managing client relationships
  • Sending business-related communications
  • Sending marketing communications where permitted
  • Measuring and improving marketing campaigns
  • Measuring website performance
  • Understanding how visitors use our website
  • Improving website content, functionality, and user experience
  • Conducting analytics and reporting
  • Managing advertising campaigns
  • Measuring advertising performance
  • Supporting lead-generation activities
  • Preventing fraud, abuse, spam, and security incidents
  • Maintaining the security and integrity of our systems
  • Complying with applicable legal and regulatory obligations
  • Enforcing our agreements and policies
  • Protecting our rights, property, and business
  • Supporting other legitimate business purposes consistent with applicable law

We may also use aggregated or de-identified information for analytics, reporting, research, business planning, and service improvement where permitted by applicable law.

4. Business and Marketing Communications

If you provide your contact information, we may use it to communicate with you about:

  • Your inquiry
  • A requested consultation
  • Our services
  • Proposals or recommendations
  • Existing business relationships
  • Account or service-related matters
  • Marketing information, where permitted

You may unsubscribe from promotional email communications by using the unsubscribe mechanism included in the applicable communication or by contacting us using the information provided in the “Contact Us” section.

Please note that even if you opt out of marketing communications, we may still send non-promotional communications that are necessary for an existing business relationship or requested service.

5. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to provide functionality, understand website usage, improve performance, and support marketing activities.

Cookies are small data files stored on your browser or device.

We may use:

Essential Cookies

These cookies may be necessary for the website to function properly and to provide requested features.

Analytics Cookies

These technologies may help us understand how visitors use our website, including which pages they visit, how they navigate the website, and how our website performs.

Advertising and Marketing Technologies

We may use pixels, tags, cookies, conversion tracking, and similar technologies to measure advertising performance, understand campaign effectiveness, and, where permitted, deliver or support more relevant advertising.

Your Cookie Choices

Depending on your location and the technologies used on our website, you may be able to control cookies through your browser settings or through a cookie-management or consent mechanism provided on our website.

Disabling certain cookies may affect some website functionality.

6. Analytics and Advertising Services

We may use third-party analytics and advertising platforms to understand website activity, measure marketing performance, generate leads, and improve our advertising.

Depending on our current technology stack, these services may include:

  • Google Analytics
  • Google Ads
  • Meta Ads / Facebook
  • LinkedIn advertising or analytics tools
  • CRM and marketing automation platforms
  • Email marketing platforms
  • Call tracking and attribution platforms
  • Conversion tracking technologies
  • Website analytics platforms
  • Other advertising, analytics, CRM, or marketing technology providers

These providers may collect or receive information through cookies, pixels, tags, APIs, forms, or similar technologies.

The specific third-party services used by [Agency Name] may change over time.

Where required by applicable law, we will provide appropriate notices and obtain required permissions or consent for applicable tracking and advertising technologies.

Third-party services operate under their own privacy policies and terms. We encourage you to review the privacy practices of the services you interact with.

7. CRM and Lead Management

When you submit a form, request a consultation, or otherwise contact us, your information may be stored in a customer relationship management (CRM) system or other business management platform.

We may use these systems to:

  • Store contact information
  • Manage leads
  • Track communications
  • Schedule meetings
  • Manage client relationships
  • Follow up on inquiries
  • Maintain business records
  • Measure marketing and sales performance

Access to this information is limited to authorized personnel and service providers who require it for legitimate business purposes.

8. How We Share Information

We do not share personal information indiscriminately.

We may disclose information to selected third parties when reasonably necessary for business, operational, legal, or service-related purposes.

These parties may include:

Service Providers

Companies that help us operate our business, such as:

  • Website hosting providers
  • CRM providers
  • Email providers
  • Marketing automation providers
  • Analytics providers
  • Advertising platforms
  • Cloud storage providers
  • Scheduling platforms
  • Call tracking providers
  • IT and security providers
  • Professional advisors
  • Other technology and business service providers

Advertising and Analytics Partners

We may share or permit the collection of certain information through advertising and analytics technologies to measure campaigns, understand website activity, and support marketing activities, subject to applicable law and available privacy choices.

Legal and Regulatory Authorities

We may disclose information when we reasonably believe disclosure is necessary to:

  • Comply with applicable law
  • Respond to a legal request, court order, subpoena, or governmental request
  • Protect our rights or property
  • Investigate fraud or security incidents
  • Protect the safety of individuals
  • Enforce our agreements
  • Prevent or investigate suspected unlawful activity

Business Transactions

If [Agency Name] is involved in a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, personal information may be transferred as part of that transaction, subject to applicable legal requirements.

9. We Do Not Sell Personal Information in the Traditional Sense

[Agency Name] does not intend to sell personal information for monetary consideration in the traditional sense.

However, certain privacy laws may define “sale,” “sharing,” or targeted advertising more broadly than ordinary business usage.

For example, certain advertising and analytics activities may constitute “sharing” or a similar regulated activity under applicable privacy laws even when no money is exchanged directly for personal information.

Where applicable law provides individuals with rights to opt out of certain forms of sale, sharing, targeted advertising, or similar processing, we will provide the applicable mechanisms required by law.

10. Data Security

We take reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, misuse, or destruction.

These measures may include:

  • Access controls
  • Authentication procedures
  • Security monitoring
  • Secure service providers
  • Limited employee access
  • Appropriate organizational safeguards
  • Technical security measures

However, no method of transmitting or storing information online can be guaranteed to be completely secure.

Therefore, while we work to protect personal information, we cannot guarantee absolute security.

11. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

  • Provide services
  • Maintain business and client relationships
  • Respond to inquiries
  • Complete transactions
  • Maintain business records
  • Resolve disputes
  • Prevent fraud or abuse
  • Comply with legal, tax, accounting, or regulatory requirements
  • Enforce agreements
  • Protect our legitimate business interests

Retention periods may vary depending on the type of information and the purpose for which it was collected.

When information is no longer reasonably required, we may delete, anonymize, aggregate, or securely dispose of it, subject to applicable legal and operational requirements.

12. Information About Prospective Clients and Businesses

Our website primarily serves businesses and business professionals.

Information submitted by a prospective client may include both business information and personal information.

For example, a business owner, marketing manager, sales manager, or other representative may provide their name, business email address, phone number, company information, website URL, and marketing requirements.

We use this information to communicate with the business, evaluate its needs, provide requested services or information, and manage the prospective or existing business relationship.

13. U.S. Privacy Rights

Privacy laws in the United States vary by state and may apply differently depending on factors such as the nature of the business, the type and amount of information processed, where individuals are located, and applicable statutory thresholds.

Where applicable law provides privacy rights, eligible individuals may have rights such as:

  • The right to know or access certain personal information
  • The right to request correction of inaccurate information
  • The right to request deletion of personal information
  • The right to opt out of certain sales or sharing of personal information
  • The right to opt out of certain targeted or interest-based advertising
  • The right to limit certain uses of sensitive personal information where applicable
  • The right to data portability
  • The right to appeal certain decisions where required
  • The right to receive information about privacy practices
  • The right not to receive unlawful discrimination for exercising applicable privacy rights

Not every right applies to every individual or every business, and exceptions may apply.

If you believe you have a privacy right under an applicable U.S. state law, you may contact us using the information provided below.

We may need to verify your identity before processing certain privacy requests. We will use verification information only as reasonably necessary to process and protect against fraudulent requests.

14. California Privacy Rights

If the California Consumer Privacy Act (CCPA), as amended, or another California privacy law applies to our processing of your personal information, California residents may have certain rights regarding their personal information.

Depending on applicability and available legal exceptions, these rights may include the right to:

  • Know what personal information is collected, used, disclosed, or otherwise processed
  • Request access to personal information
  • Request deletion of personal information
  • Request correction of inaccurate personal information
  • Opt out of certain sales or sharing of personal information
  • Opt out of certain targeted advertising activities
  • Limit certain uses or disclosures of sensitive personal information
  • Receive information about privacy practices
  • Exercise applicable privacy rights without unlawful discrimination

Where required, we will provide additional California-specific notices or mechanisms for exercising these rights.

California law may also require a notice at or before the point where personal information is collected. Where applicable, we will provide the required information at the relevant collection point.

15. Canadian Privacy Considerations

We may serve businesses and individuals located in Canada.

Depending on the circumstances and the applicable jurisdiction, Canadian privacy requirements may include the federal Personal Information Protection and Electronic Documents Act (PIPEDA) and/or applicable provincial privacy legislation.

Where applicable, we aim to handle personal information in accordance with relevant privacy principles, including:

  • Accountability
  • Identifying the purposes for collection
  • Meaningful consent
  • Limiting collection
  • Limiting use, disclosure, and retention
  • Maintaining reasonable accuracy
  • Applying appropriate safeguards
  • Providing transparency about privacy practices
  • Providing access to personal information where applicable
  • Providing a mechanism for privacy complaints or concerns

Canadian privacy laws may differ depending on the province, the type of organization involved, and the nature of the activity.

Where applicable, individuals may request access to or correction of their personal information and may withdraw consent, subject to legal, contractual, or other applicable limitations.

If you are located in Canada and have a privacy question, request, or complaint, please contact us using the information provided below.

We will handle such requests in accordance with applicable law.

16. International and Cross-Border Data Transfers

Although our primary market is the United States and Canada, some of our technology providers, service providers, or business partners may process or store information in other countries.

As a result, personal information may be transferred to or processed in a jurisdiction outside the country where it was originally collected.

Privacy protections in another jurisdiction may differ from those in your home jurisdiction.

Where required by applicable law, we will take appropriate steps regarding such transfers and processing.

17. Your Privacy Choices

Depending on your location and applicable law, you may have choices regarding your personal information.

These may include:

Marketing Emails

You may unsubscribe from promotional emails by following the unsubscribe instructions included in the message.

Cookies

You may be able to manage cookies through your browser settings or our cookie-management tools, where available.

Advertising Preferences

Certain advertising platforms provide their own tools for managing personalized or targeted advertising.

Privacy Requests

You may contact us to request access, correction, deletion, or other privacy-related actions where applicable.

We will evaluate and respond to requests in accordance with applicable law.

18. How to Submit a Privacy Request

To submit a privacy request, please contact:

Privacy Contact: [Privacy Contact Name or Title]
Email: [Privacy Email Address]
Mailing Address: [Business Address]
Phone: [Phone Number]

Please include enough information for us to understand your request.

For certain requests, we may need to verify your identity before providing access to or changing personal information.

If you are submitting a request on behalf of another individual, we may require appropriate authorization.

Where required by applicable law, we will provide information about the status or outcome of your request and explain any applicable reason for denying or limiting a request.

19. Privacy Complaints

If you have a concern about how we handle your personal information, we encourage you to contact us first so that we can understand and address the issue.

Privacy Contact: [Privacy Contact Name or Title]
Email: [Privacy Email Address]
Phone: [Phone Number]
Mailing Address: [Business Address]

If applicable law provides you with the right to contact a privacy regulator or supervisory authority, you may also have the option to do so.

For Canadian individuals, applicable privacy oversight may involve the Office of the Privacy Commissioner of Canada or a relevant provincial privacy regulator, depending on the circumstances.

20. Children’s Privacy

Our website and services are intended primarily for businesses, business owners, professionals, and other adult users.

We do not knowingly request or intentionally collect personal information from children under the age of 13 through our website.

If you believe that a child has provided personal information to us, please contact us at [Privacy Email Address].

If we become aware that we have collected personal information from a child in circumstances where applicable law requires additional protections or parental consent, we will take reasonable steps to address the information appropriately.

21. Third-Party Websites and Links

Our website may contain links to third-party websites, social media platforms, advertising platforms, or other online services.

We are not responsible for the privacy practices, security, content, or policies of third-party websites.

When you leave our website or interact with a third-party service, we recommend reviewing that service’s privacy policy before providing personal information.

22. Do Not Track and Similar Signals

Some browsers and devices offer “Do Not Track” or similar privacy signals.

Because there is not a single universally accepted technical standard for all such signals, our website may not respond to every browser-based Do Not Track setting.

Where applicable law requires us to recognize a particular privacy preference signal, we will take reasonable steps to honor it as required.

23. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

  • Our business practices
  • Website functionality
  • Marketing and advertising technologies
  • Third-party service providers
  • Legal or regulatory requirements
  • Data collection and processing practices

When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy.

If a change is material and applicable law requires additional notice or consent, we will take the steps required by applicable law.

We encourage you to review this Privacy Policy periodically.

24. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or your personal information, please contact us:

[Agency Name]
Privacy Contact: [Privacy Contact Name or Title]
Email: [Privacy Email Address]
Phone: [Phone Number]
Business Address: [Business Address]
Website: [Website URL]

25. Additional Legal Notice

This Privacy Policy is intended to describe [Agency Name]’s general privacy practices in a clear and accessible manner.

The applicability of particular privacy laws and individual privacy rights may depend on factors such as your location, the nature of your relationship with us, the information involved, our business activities, and applicable legal thresholds or exemptions.

Nothing in this Privacy Policy is intended to create rights or obligations beyond those required under applicable law.

If you have specific legal questions about privacy compliance, we recommend consulting a qualified privacy attorney or other appropriate legal professional.