How a US Metal Building Dealer Increased Organic Traffic by 695% and Lead Completions by 65%

Challenge

No web presence, no scalable growth engine

This leading metal building dealer company needed help establishing a web presence to build trust and brand awareness with potential leads. Initially, there was no structured, scalable approach to paid media (on search-engine results and social platforms), SEO, and analytics that could facilitate the rapid onboarding of new customers.

So, it desired a digital partner that could provide full-service digital marketing solutions, create high-utility content that drove traffic to its content hub and blog, and map customers back to their wide range of products.

Solutions

A growth-centric, month-on-month plan

Once we understood the client's business, industry, and audiences, we built a unique plan combining local search, competitive analysis, website improvement, in-depth keyword analysis, link acquisition, and new content — with transparent, easy-to-understand reporting at every step.

• Target Audience Research: Gathered audience behavior, preferences, and needs to build personas — powering targeted campaigns, a user-friendly website, and a better overall experience.
• Keyword Research: Focused on long-tail keywords and commonly asked questions to establish expertise, match search intent, and build content hubs that rank for high-value queries.
• Paid Advertising: Ran intent-driven search and social campaigns across Google Ads, Bing Ads, and Meta Ads (Facebook & Instagram) to capture high-intent buyers, fill the lead pipeline with qualified prospects, and maximize ROI through continuous bid, audience, and creative optimization.
• Content Plan, Development & Optimization: Content and SEO teams built highly focused copy using keyword data, UX best practices, and heatmap results — with development and analytics improving accessibility and mobile performance.
• Technical SEO Audit: A 200+ point checklist covering crawlability, indexability, architecture, internal linking, duplicate content, speed, mobile-friendliness, code quality, HTTPS, status codes, and log-file analysis.
• On-Page SEO: Intent-driven keyword targeting, optimized title tags and meta descriptions, clean URL slugs, structured headings, internal links, engaging visuals, and structured data markup.
• Off-Page SEO: Link acquisition, guest-post outreach, online reviews, branded searches, and reputation building to make the site more trustworthy and authoritative.

The result